I'm a digital marketer focused on performance marketing and growth, currently looking for my next role. I enjoy turning ideas into campaigns, experimenting with what works, and improving results through data and iteration.
Brands worked with
By the numbers
Selected work
Skills & tools
About
Marketing started as curiosity rather than a planned path. During university, I began experimenting with content, paid campaigns, and digital tools to understand what drives performance and engagement.
Alongside my studies, I took on freelance projects across Meta Ads, CRM setup, content creation, and web design. This gave me hands-on experience working across different marketing functions and learning how systems, data, and creative execution connect in practice.
My first agency experience as a Junior Account Executive at Orchid Sales & Marketing exposed me to managing multiple retail and consumer brands simultaneously. Supporting product launches, coordinating campaigns, and working closely with commercial stakeholders.
That combination of experience has shaped a clear focus: performance marketing. I'm now looking for a junior role where I can specialise, build depth in paid media and growth, and continue developing through real campaign ownership.
Focused on performance marketing, CRM systems, and data-driven growth.
Education & Experience
Education
BA Business & Management 2:1
Plymouth University
London Metropolitan University — 2024
Experience
Junior Account Executive
Orchid Sales & Marketing
Marketing Projects
Meta Ads · CRM Systems · Content · Web Design
Customer Success — B2B
YoungOnes
Sales Development Representative — B2B
YoungOnes
Contact
I'm currently open to roles in performance marketing, digital marketing, and growth. Based in London and available immediately.
Content Growth · Organic Social
Overview
Built and scaled an animation storytelling TikTok account from 0 to 80K followers organically by identifying an emerging content trend and improving on existing formats through stronger hooks, storytelling, and audience engagement.
Generated over 10 million total views, with top-performing videos surpassing 5 million views.
Approach
Focused on rapid testing and iteration. Posted frequently, tested different hooks, and refined formats based on retention and engagement data.
01
Strong 1-second hooks
02
Trend adaptation
03
Consistent posting
04
Audience engagement
05
Repeatable content formats
Results & Learnings
Grew from 0 to 10K followers in 7 days, reaching 80K+ organically and monetising via the TikTok Creator Program.
Results
Key Learnings
Get in touch
I built this from zero — no budget, no agency, no shortcuts. Just strategy, testing and consistency. If you're looking for someone who understands organic content from the inside out, let's talk.
Paid Social · Performance Marketing
Overview
Ran full-funnel Meta Ads lead generation campaigns for four local service-based businesses — including construction and creative industries — focused on driving high-intent leads through structured qualification funnels.
Owned the entire process from campaign setup to lead handover: strategy, targeting, creative, CRM build, and direct qualification calls with prospects.
Approach
Built and managed Facebook and Instagram campaigns across cold and warm audiences, directing traffic into a lead qualification funnel designed to filter intent before any sales contact.
AD CAMPAIGNS
Paid social creative and targeting across cold audiences, warm retargeting, and lookalikes
LEAD FUNNEL
Qualification questionnaire funnel filtering leads before handover to client
CRM SETUP
GoHighLevel pipeline built for lead tracking, follow-up automation, and handover management
QUALIFICATION
Direct screening calls with prospects — delivered leads as booked appointments or direct customers
Results
Generated 100+ qualified leads per month at peak performance per client
Achieved £3.26 lowest cost per lead through audience refinement and creative testing
Managed full funnel ownership — from ad click through qualification call to client handover
Improved lead quality through pre-qualification funnel, reducing wasted sales time for clients
Ads Manager results
Get in touch
I'm looking for opportunities in digital marketing, performance marketing and growth-focused roles. If you'd like to discuss how I could contribute to your team, I'd love to hear from you.
Creator Strategy · Growth Consulting
Overview
Strategic growth consultancy project for Calvin's Car Diary, a UK automotive content creator with an established presence across YouTube and TikTok. The brief focused on improving platform performance through data-led content strategy, audience analysis, and competitor benchmarking.
Analysed real channel analytics to identify content gaps, positioning weaknesses, and growth opportunities — then translated those insights into a structured, actionable strategy document.
Research & Analysis
Conducted full-channel analysis across YouTube and TikTok to map current performance and uncover opportunities for growth.
Competitor benchmarking across established automotive creators — identifying positioning gaps and content opportunities
Audience engagement analysis using comments, retention signals, and content response patterns
Performance review of high vs low-performing formats to identify repeatable content signals
Cross-platform comparison of YouTube vs TikTok growth dynamics and audience behaviour differences
Competitor Analysis
Calvin's subscribers vs competition
Deliverable
Produced a comprehensive strategic recommendation document built entirely from real channel data — covering content direction, platform positioning, and execution framework.
Content pillars & positioning
Defined clear content themes aligned to audience interest and channel differentiation
Cross-platform strategy
Separate approach for YouTube long-form and TikTok short-form with cross-adaptation framework
Title & thumbnail optimisation
Data-backed recommendations for improving CTR and discoverability on both platforms
Posting cadence framework
Consistency and frequency recommendations tied to retention and engagement data
Get in touch
I'm looking for opportunities in digital marketing, content strategy and growth-focused roles. If you'd like to discuss how I could contribute to your team, I'd love to hear from you.
CRM · Marketing Operations
Overview
Built and deployed a CRM system for Faith in Nature — an established UK natural beauty brand — to replace fragmented offline and Excel-based tracking across distributor, retail, and wholesale accounts.
The system was designed to improve cross-team visibility and standardise account management across sales, marketing, and external partners — all within GoHighLevel.
Build & Setup
Designed and implemented a structured CRM from scratch, replacing disconnected tracking systems and creating a single source of truth for account management across the business.
Built separate sales pipelines for retail, wholesale, and distributor accounts with structured progression stages
Created automated follow-up workflows to improve response speed and reduce manual admin
Developed email sequences for new supplier onboarding and ongoing account communication
Centralised tracking across 10–15 users including sales, marketing, growth, directors, and external partners
How this automation works
When a new lead submits a form, the system instantly creates or updates their contact record, tags them with their lead source, and assigns them to the correct pipeline stage — all without any manual input from the team.
The lead then receives an SMS confirmation and a branded welcome email within seconds. At the same time, an internal notification is sent to the relevant team member so they know to follow up.
After a short delay, the system checks the qualification tag on the lead and routes them into one of five paths — Hot, Warm, Cold, Unqualified, or None. Each path has its own sequence of follow-up actions, wait times, and re-engagement logic, ensuring every lead is handled consistently regardless of who is in the office. If a contact unsubscribes at any point, the workflow exits immediately and tags them as opted out.
Results
Built and deployed a centralised CRM from scratch — replacing fragmented Excel sheets and offline tracking with a single structured system across the entire business
Structured the platform across 10–15 users, giving every team member clear visibility and eliminating the account miscommunication that came from siloed tracking
Designed and deployed automated follow-up workflows that removed manual chase processes — follow-ups now trigger consistently without human input
Delivered a system the business can scale into — retail, wholesale and distributor pipelines all managed from one place, with zero spreadsheets remaining
Get in touch
I'm looking for opportunities in digital marketing, CRM and marketing operations roles. If you'd like to discuss how I could contribute to your team, I'd love to connect.
Web Design & Build · Brand
Overview
Redesigned and rebuilt the Orchid agency website to replace an outdated site that no longer reflected the agency's services or client positioning. The goal was a modern, conversion-focused website that clearly showcased clients and was easy for the internal team to maintain and update going forward.
Led the full project end-to-end — from initial brief and UX structure through to visual design, motion assets, build, and launch.
Design & Build
Owned the complete redesign process — defining site structure and user journey, then executing through to final build and launch.
UX & Structure
Defined new site architecture and user journey for clarity and conversion across key pages
Motion & Animation
Custom animations and motion assets produced in Adobe After Effects and integrated into the live site
Wix Build
Built fully responsive multi-page site in Wix — chosen for long-term internal editability without developer dependency
LinkedIn Automation
Implemented LinkedIn automation workflows integrated into the site to support outreach and engagement
Outcome
Replaced outdated site with a modern, conversion-focused agency website reflecting current positioning
Custom After Effects animations integrated into the live build for a premium visual experience
Fully responsive across all screen sizes with optimised UX for clarity and user flow
Internal team fully independent — able to update and maintain content without developer involvement
Get in touch
I'm looking for opportunities in digital marketing, brand and growth-focused roles. If you'd like to discuss how I could contribute to your team, I'd love to hear from you.
Account Executive · Retail & Brand Support
Overview
Account executive within Orchid, a UK retail growth agency helping FMCG, health and lifestyle brands scale into major UK retailers. Worked across multiple brands at the same time, supporting retail expansion, account coordination and commercial execution across internal teams and external partners.
Retail accounts included Holland & Barrett, Co-op, Costco, Suma, CLF, Amazon, gyms, universities and Pilates studios.
Supported day to day account operations for multiple clients across retail and commercial channels. The role focused on maintaining strong communication between brands, retailers and internal teams while ensuring smooth execution of ongoing commercial activity.
Account & Commercial Work
Managed ongoing account activity across several brands simultaneously, supporting both commercial operations and marketing delivery.
Managed client communication and coordinated updates across five plus active brand accounts
Led retail onboarding for new clients into Holland & Barrett — coordinating product setup, logistics and internal stakeholders from initial brief through to shelf
Produced weekly performance updates and presentations for internal and external stakeholders, analysing retail performance and stock movement
Worked closely with sales, marketing and operations teams to improve communication flow between internal teams and retail partners
Created marketing materials including brochures, sell sheets and client facing assets for retail support and brand communication
Events & Activation
Assisted in the execution of live retail activations, brand collaborations and in-store events across a range of FMCG, health and lifestyle clients, alongside ongoing account management responsibilities.
Supported a variety of retail and brand activations across multiple channels including Selfridges collaborations, gym and fitness partnerships, Pilates studio activations, and Costco roadshow events, contributing to both planning and on-site execution.
Results
Managed day-to-day relationships across 10+ retail accounts for 8 brands simultaneously — spanning Holland & Barrett, Co-op, Costco, Suma, CLF, Amazon, gyms, universities and Pilates studios
Drove 100+ new accounts through CLF distribution by coordinating marketing and sales campaigns across multiple brand clients, improving channel reach and distributor activity
Secured first Holland & Barrett listing for Teffie and brought 2 brands into Suma — managing the full onboarding process from initial brief through to shelf
Produced 12 monthly performance reports across all active accounts — tracking retail sales, stock movement and account health for internal teams and brand stakeholders
Managed commercial execution across five or more brand accounts simultaneously, improving sales flow and delivery consistency across retail and distributor channels
Delivered live retail activations and brand events end-to-end — including a Costco roadshow and Karve Pilates launch — improving customer-facing presence for partnered brands
Get in touch
I'm looking for opportunities in account management, commercial marketing and growth-focused roles. If you'd like to discuss how I could contribute to your team, I'd love to connect.